Department stores are to traditionally published authors as independent bookstores are to indie authors.
We are the small businesses of the writing world. Unlike authors who have published through traditional means, we are often the editors, marketers, formatters, and creative directors of our work. Our publishing house consists of one person. This means every success and failure falls on our shoulders, but it also means so does every cost. Our resources are our own, and especially in the beginning when we do not have many books or readers (remember book two always sells book one), most of our expenses come out of our pockets. We pay for the cover artists, the editors, the box of books we lug to conferences and author events. It can be a hard road, especially when we don’t tend to get shelf space at your local Barnes and Noble or Waterstones. Just remember that for less than a cup of coffee at Starbucks, you are buying something someone worked on numerous hours to perfect. Continue reading