draft2digital – Kara Jorgensen

Because someone on the internet will willfully misinterpret this, this isn’t bashing authors who use Kindle Unlimited, but with everything, it is a business decision. I’m writing this post because I feel bad for my friends who have gone all in on Amazon and feel like their world has been upended. It especially sucks because having been publishing since 2014, this has happened before.

Full disclosure: once upon a time, I had my books enrolled in Kindle Unlimited. I’ve been publishing since 2014, so I think my books were in KU from 2014 to 2018 or 2019 (I honestly cannot remember). There were times I made really good money off KU, like more money than I make now because I paired KU with a Bookbub ad and my profits/exposure exploded.

I still took my books out, and the reason being is that I have been through the KU song and dance before. This rollercoaster of profit and loss is nothing new to authors who have been around a while and why you don’t see many authors have been around a while on Kindle Unlimited. KU had a different payout system for a while, then they changed that, and our royalties tanked, then more people started indie publishing and enrolling in KU, and profits tanked again. Lather, rinse, repeat for different yet very similar reasons.

At some point, I got sick of it. I liked the perk of easily being able to run a sale, but ultimately, it wasn’t worth it. I had friends who told me they wanted to read my books, but they didn’t use a Kindle. Looking at other indie or hybrid authors I looked up to, I noticed most of them had their books at stores besides Amazon. That sort of solidified my decision to go wide with my books and pull them out of Kindle Unlimited. It makes me sad that a lot of the indies I knew back in 2014 have disappeared or don’t talk much about publishing because I think a lot of newer authors could have expected this to happen and been prepared for it.

I’m not going to lie, removing my books from KU was an ordeal, and I think they do that on purpose. My books had been published at different times, so I had to pull them out individually and wait until the next one was about to clock out of its 90 day KU cycle. I’m not going to lie, laziness almost got me there. I was frustrated and ready to just let them rot in KU, but eventually I got my shit together and removed all my books. They still remained on Amazon, but I looked into Draft2Digital, and it seemed easy enough to get my books on there.

To all the authors who were not around back in the day, you’re very lucky not to have to deal with Smashwords’s “meatgrinder,” which also stalled my publication process. Now though, it is so easy to post your work to D2D and use their formatting tools to make your ebook look attractive. I, then, took that file from D2D and uploaded it to Google Play in order to have even more reach. If you’ve never published your books wide before, there are tons of resources online, especially on Youtube that can walk you through the process of uploading your books onto other platforms.

At this point, besides fear of lost royalties, I can’t understand why anyone would stay in Kindle Unlimited. I understand that I am looking at this from someone who has watched KU for a long time and been burned before, but between the shittier payouts, people getting their accounts banned because some asshole put their books on pirating cites, and Amazon bots taking people out for no reason, it seems like a terrible decision to keep your eggs in one basket. For those who hang on hoping to ride out the storm, it may happen. KU is publishing chutes and ladders, but at some point, you may feel like you’re still not making money on KU and that money could be made elsewhere.

What I like about having my books on many platforms is that I get readers from all over the world (especially on Google Play, which seems to reach everywhere but China), I get to have my books in library systems, and readers who don’t use a Kindle, can still access my books. The worst part about going wide is that you do need to revamp your marketing a little bit and actually advertise that you’re wide now. You will probably have a few slow months until people realize your books are there, and there will always be platforms where your book does better than others. Series do really well on Google Play, but outside of Amazon, most of my books sell best on Apple Books.

I have to admit that I roll my eyes when people act like having their books on Kindle Unlimited is some moral good because they’re “accessible” and cheap. Having your books in library systems is less sexy than KU, but your book is equally accessible and even cheaper. It isn’t like KU is available in all countries (same with libraries, to be fair). Still, I like the fact that I can make my books as available as I possible can make them without relying solely on Amazon. At the end of the day, this is a business decision that I made for myself and my book. I don’t like leaving money on the table, and after almost ten years of being an indie author, you will see history repeat itself and watch others not heed the warnings from established authors because some hustle-master on Youtube or Tiktok said it was a great way to make money. With what’s going on, you need to ask yourself if it’s worth it to be at Amazon’s mercy. There are other options, but you need to do your due diligence and decide what’s right for you, but please, don’t think KU is the only way to make money because I can promise you that it isn’t.

For the past year, I have had my books on only Amazon/Kindle because I wanted to be enrolled in their program KDP select, which allowed me to run sales and for others to download my book via Kindle Unlimited, which gave me a certain amount if the reader read past 10% of my book. Honestly, I have no complaints about being strictly on the Kindle (along with paperbacks), but I know that many of my readers do not use a Kindle.

This is the main reason I decided to branch out. I didn’t want to limit my audience to my own preferences, so I decided to look into services that distributed to other ebook servces. There are basically two choices: Smashwords and Draft2Digital.

When I first published The Earl of Brass, I decided to get my manuscript professionally formatted, so I could upload it to Smashwords. I paid less than $50 for formatting, but despite being professionally formatted, Smashwords still wouldn’t release the story to iBooks or put it in their premium catalog, which is reserved for perfectly formatted manuscripts. No matter how many times I or the formatter tinkered with it, it still wouldn’t go through. I gave up and pulled my manuscript off Smashwords and stayed exclusively on Kindle. I was frustrated and not particularly willing to try to branch out again despite possibly finding a wider audience. At that time, Smashwords was the main deal because they branched out to the most services, but since then, Draft2Digital has stepped up as a viable alternative.

I’m trying not to make this a PSA about how wonderful D2D is, but I have to gush over how much easier it was to use than Smashwords. Instead of having to feed my manuscript through a “meat grinder,” which usually kicks it out telling you what is wrong with the formatting of the manuscript, D2D allows you to simply upload a word document, and they convert it to other formats. No following a 200 page long style guide, no meat grinder, no putting my head through the plaster with frustration. I was in heaven. It would still be prudent to use a cleanly formatted word document (12 pt font, times new roman or garamond, 1.15 spacing, and justified), but the process was so easy. At first, I was suspicious. How great could it be if it was that easy and they only take a small royalty? Well, they may not distribute to ALL of the sites Smashwords does, but it distributes to these major distributors: iBooks, Nook, Scribd, Kobo, Tolino (big in Germany, which has a high English-speaking population), and the Page Foundry. I uploaded The Earl of Brass on the 9th, and by the 10th, it was on all six of the platforms. It even automatically created a table of contents for my book by searching it for the distinctive bolding and font size I used on chapter headers. It was fantastic.

Okay, well, I lied when I said I wouldn’t gush. The downside is that unlike Smashwords, D2D does not have a centralized store/directory where I can directly sell all of my books in epub or mobi format. Hopefully in the future they will open that service. One of the things I love is that they are still expanding their distribution channels and website, so who knows if D2D will catch up with Smashwords in terms of distribution channels. For now, I’m content to have my books out on seven different channels along with paperbacks.

Some may wonder what the point is of diversifying platforms when Amazon has such a high percentage of the market? Well, I want my book in as many readers’ hands as I can, and I can only do that if I hit most of the major platforms. More than likely, Amazon will still be where the majority of my sales are, but I know several people personally who use a Nook or Kobo. Plus, I want my books to be perceived as professional, and while Amazon is great, a professional author should also have their books on other platforms (or at least that is what I think). I want people to be able to read my book and not have to download a special app to do it.

Over the weekend, I plan on uploading The Winter Garden as well, but it doesn’t faze out of KDP Select until the June 12th. By Sunday, it should be live on iBooks, Nook, Scribd, Tolino, the Page Foundry, Kobo, and Kindle in ebook form. If you’re interested in picking up a copy on these new platforms, please head to the tab at the top of the page marked Buy Links where all of the ebook links have been updated for The Earl of Brass and will shortly be updated for The Winter Garden as well.

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Tag: draft2digital

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